A universe before a collection of pieces.
Work began by creating characters and a shared visual language so every execution belonged to the same brand world.
San José × generative creativity
Case of San José: Characters and universes born from a new way of producing.
We integrate characters, storytelling, animation, voice and music with artificial intelligence within a single creative campaign.
Evidence factsheet and scope
- Status
- Work presented in credentials
- Project date
- Not published in the source record
- Delivered by
- The credentials material does not specify the executing entity or individual credits.
- Contribution described
- Creative direction, AI characters, Storytelling, Audiovisual production
- Starting point
- Not published in the original factsheet
- Measurement period
- Not published in the original factsheet
Reported results correspond to the case materials. When measurement data is missing, they cannot be reproduced or used as a guarantee of results for another project.
What we did
What this case demonstrates.
AI expands imagination when narrative direction can turn possibilities into a recognizable universe.
Creative direction. AI characters. Storytelling. Audiovisual production.
Storytelling to sustain warmth and consistency.
Technology served the story: every character, scene, and gesture had to contribute to an understandable, relatable narrative relevant to the audience.
Images, animation, voice and music within a connected workflow.
The campaign integrated AI-powered visual generation, animation, sound design, and music to accelerate production while keeping execution connected to creative direction.
Creative direction. AI characters. Storytelling. Animation. Voice. Music.
Evidence provenance
How to read the results of San José.
Wiwo publishes this story from project documentation. Figures, milestones and recognition belong to this case; every new project needs its own objectives and measurements.
- Source
- Wiwo project documentation and case report
- Market
- Chile
- Project period
- Not publicly specified
- Last reviewed
If you need to check a figure, starting point, scope, or recognition, write to prensa@wiwo.me.
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