Present the All New MG3 through a new production approach.
The project supported the launch of the All New MG3 in gasoline and hybrid versions and brought generative experimentation to a television commercial.
MG Motor × generative production
Case of MG Motor: The first AI-produced commercial in Latin America.
Generative imagery, video, voiceover and music for the All New MG3 launch.
Evidence factsheet and scope
- Status
- Work presented in credentials
- Project date
- Not published in the source record
- Delivered by
- The credentials material does not specify the executing entity or individual credits.
- Contribution described
- Creative direction, Audiovisual production, generative AI, Post-production
- Starting point
- Not published in the original factsheet
- Measurement period
- Not published in the original factsheet
Reported results correspond to the case materials. When measurement data is missing, they cannot be reproduced or used as a guarantee of results for another project.
What we did
What this case demonstrates.
Innovation matters when it reaches the screen and becomes real execution.
Creative direction. Audiovisual production. generative AI. Post-production.
AI applied to images, motion, voice and music.
The execution integrated image and video generation, voiceover, and music within an audiovisual workflow directed by a human team.
Creative direction. Generative image. Generative video. Voiceover. Music. Post-production.
A turning point for regional advertising production.
Latin America's first AI-made spot and Chile's first television commercial developed with artificial intelligence were born within the MGC Global Group ecosystem, with human direction and craft in every decision.
Evidence provenance
How to read the results of MG Motor.
Wiwo publishes this story from project documentation. Figures, milestones and recognition belong to this case; every new project needs its own objectives and measurements.
- Source
- Wiwo project documentation and case report
- Market
- Chile / Latin America
- Project period
- Not publicly specified
- Last reviewed
If you need to check a figure, starting point, scope, or recognition, write to prensa@wiwo.me.
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