WIWO / NEO‑MARKETINGNeo‑MarketingGreat ideas.
Neo‑MarketingGreat ideas.
Better decisions.
We bring together creativity, data and artificial intelligence so your team can create, test, and learn with greater clarity.
We work with you and leave tools and lessons your organization can continue using.
IDEAS LEARN FROM DATA
Fasterfrom signal to marketMore efficientless operational frictionLess expensivelower cost per learningBetterevery test leaves evidence
HOW WE WORKEvery campaign can leave
Every campaign can leave
something useful for the next.
The difference is not using AI to do the same thing a little faster. It is redesigning how the organization researches, creates, distributes, measures, and learns.
The usualWhat we propose
A retainer buying hours and deliverables.
A system oriented toward results and learning.
A great idea produced in a few versions.
A creative platform able to generate and test hundreds of variants.
Data scattered across providers and reports.
Data at the center: shared memory to decide and optimize.
Capability disappears when the contract ends.
The system, assets and knowledge stay with your organization.
TEST, LEARN, AND IMPROVEFrom producing assets
From producing assets
to produce learning.
An agency delivers a campaign and waits for results. We build a modular system, generate variations and let evidence show which message, format and audience deserve to scale.
“How many pieces did your agency deliver last quarter, and how many did you actually test?”
An idea opens possibilities. We can test different messages and formats without losing the campaign's meaning.
The audience's response guides the next step. We review what works and focus effort where it can contribute most.
ONE SYSTEM / ONE MEMORYShared information.
Shared information.
Creativity in motion.
What we learn from a campaign helps decide what to create and test next.
DATAshared context
FROM STRATEGY TO OPERATIONS
Everything a modern demand system needs.
Each capability delivers a result and shares context with the others, beyond standalone services.
We find the opportunity before producing.
We start with the business and real demand. We cross-reference internal, category, and competitive signals to choose an evidence-based direction.
We review how your organization works and compare it with its industry. We research your audience and competitors, listen to social conversations, and understand the path to purchase. That is how we define your brand's place and what it has to offer.
We turn strategy into an idea capable of multiplying.
We design concepts that work across formats, moments and markets without losing their core.
We shape the campaign concept and its visual identity. We leave a library of materials and rules the team can reuse, adapt to each market and turn into new content without starting over.
We produce at scale so the market can decide.
We combine human direction, automation, and generative models to increase the volume of good hypotheses, not just files.
We create copy, images, videos, voices, and avatars with AI assistance and creative direction. We adapt each idea to its channel and audience, including creator-style and synthetic content or content combined with people. We test versions and save what we learn for the next campaign.
We make every asset find the right audience.
Creativity and media optimize the same reality: attention, demand, conversion, and value for the business.
We plan and adjust investment across Meta, Google, TikTok, LinkedIn, programmatic advertising, and commerce media. We improve visibility in search engines and AI answers, and explore virtual creators where they make sense for the brand.
We carry the promise through to an experience that converts.
We carry campaigns through to the site. We design the journey and surfaces where a person understands, compares, and acts.
We design campaign pages, corporate websites and online stores. We review product presentation and purchasing friction, test improvements and adapt the experience to each audience and market.
Learning from what you do to decide better.
We centralize signals so each test leaves reusable knowledge and the team can decide from a shared understanding.
We organize information and its permissions, and prepare business and marketing dashboards. We review each channel's contribution, the additional results of a campaign and their relationship to costs. The team has priorities and follow-up meetings to turn that information into improvements.
NEO‑MARKETING / IN MOTION
See how the model changes.
Three films explaining the vision, augmented production and the system connecting work.
WORK / CAMPAIGNS IN ACTION
Ideas born ready to live, vary, and learn.
A selection of platforms, activations, and content systems developed for different brands and categories.
REGIONAL RECOGNITION
Work you can get to know up close.
Our team's experience combines creativity, production and technology. Our case studies share the work performed and the context of its results and recognition.
WHAT REMAINS AFTER THE CAMPAIGN
You do not depend on us forever. You become more capable with us.
Accessible data, hypotheses, decisions, and lessons.
Identity, modules, and rules to keep producing consistently.
Processes, automations, roles, and a cadence the team can sustain.
Dashboards and criteria to decide what to stop, adjust, or expand.
“If you switch agencies tomorrow, what do you take with you? With us, you take the system and the data.”
“Your agency charges you to do the work. We charge you to make it work.”
YOUR NEW MARKETING MODEL
How much could your marketing learn if it stopped waiting?
Tell us how you work today and what you want to improve. Together we will find a way to connect ideas, production, and results.
Frequently asked questions about Wiwo Neo-Marketing.
Wiwo's Neo-Marketing integrates strategy, creativity, social, advertising, automation, software, and measurement into one operation.
What does Wiwo's Neo-Marketing service include?
It integrates strategy, creativity, social media, advertising, automation, CRM, technology, and measurement into one operation connected to the business.
Does Neo-Marketing replace a traditional agency?
It can replace a fragmented operation or complement it. The difference is that Wiwo organizes work as a continuous system with shared data, owners, software, and learning.
How does The W Model work in a project?
The project moves through five connected capabilities: research, design, orchestrate, amplify, and measure. Each phase preserves context and leaves useful evidence for the next.
What role do Wiwo's products play in Neo-Marketing?
Lab amplifies creation; Ops organizes requests, owners and approvals; MetriQ connects reporting and evidence; Talk unites conversations, CRM, automation and agents; Social coordinates multichannel planning and publication. They are activated according to the case.
How does Neo-Marketing connect with sales?
The architecture connects audiences, campaigns, content, capture points, conversation, CRM and measurement to track progress from demand to an opportunity or business result.
Can we contract just one part of the system?
Yes. Implementation can start with the area that solves the current problem and add capabilities only when they deliver demonstrable value.