Prototype before scaling.
Focused explorations that test a hypothesis with tasks and people.
We research
what's next.
We build
what's useful.
Engineering, design and creativity to turn AI's possibilities into tools that help people.
Explore what we're buildingApplied researchGood questions
Good questions
move development forward.
We explore, connect and test. These are some of the research areas guiding our work.
What we're working on
Helping AI understand the context of your work.
We explore how to connect a brief, its sources and the available tools. We design agents and integrations with context, permissions and review points.
Thinking Orb already helps with task writing and analysis in Wiwo.Ops. Our vision is to bring that assistance to more moments of work.
Meet Thinking OrbWhat we're working on
Keep the intent, even when the format changes.
We connect generation and editing models with references, brand context and reusable workflows. Our research explores how to make them work better together.
Wiwo.Lab brings together images, video, music, presentations and editing. People explore, compare and set the creative direction.
Explore Wiwo.LabWhat we're working on
An answer isn't enough. You need to be able to examine it.
We study how AI engines describe a brand and which sources support their claims. We connect query, answer and evidence so a person can interpret them.
In Wiwo.MetriQ, AI Visibility preserves the context of a query: engine, market and date. The analysis distinguishes presence, tone and supporting documentation.
Explore AI Visibility
The question comes first.From exploration to real useAn idea makes more sense
An idea makes more sense
when you can try it.
We start with a specific problem. We build something people can use, then examine what it adds, where it falls short and what needs to improve.
Criteria for decisions.
Usefulness, quality, latency, cost and control. We define what to assess for each use case.
Engineering to connect it.
Data, APIs and workflows connected to each project's systems and permissions.
Our own softwareKnowledge takes shape
Knowledge takes shape
in what we build.
Explore the Wiwo ecosystem and the available features of each product.
Research also means setting limitsMore capability.
More capability.
More human judgment.
Our safety plan proposes testing before connecting, defining permissions, requesting approval, maintaining traceability and verifying that an action can be stopped.
Explore our five measuresFrom Wiwo and MGC TechLabYour challenge could be
Meet the groupYour challenge could be
our next question.
We bring together research, development and AI across the group's disciplines. Let's talk about what your team needs to explore and build.
Frequently asked questions about Wiwo Research & Development.
Research and development at Wiwo: contextual intelligence, multimodal creation, agents and AI Visibility. From exploration to prototypes and software, with evaluation and human judgment.
Content reviewed on October 21, 2026.What is Research & Development at Wiwo?
It is research and development that connects artificial intelligence, engineering, design and creativity. It explores possibilities, builds prototypes and evaluates how to turn them into useful tools.
What does Wiwo research?
Contextual intelligence, Thinking Orb interfaces, multimodal creation, agent orchestration and integrations, AI Visibility and evaluation with human control. Explorations may lead to product improvements or specific implementations.
How does it connect with MGC TechLab?
Through MGC TechLab, Wiwo brings together research, development and artificial intelligence across the group's disciplines. This work connects products, automations and new ways of creating and operating.
Is everything being researched available in the apps?
The research areas express a direction of work. Each feature's availability is described on its product page and confirmed in a demo or in an implementation's scope.
Can I develop a pilot with Wiwo?
Yes. Tell us about the problem, the available data and systems, and the result you need to evaluate. Together, we define an exploration scope, a prototype, evaluation criteria and next steps.