Vision becomes real when someone takes responsibility.
Technology multiplies teams' capacity. Trust, judgment and shared responsibility turn them into a company.
Chair of the board
Martín Perdomo.
He leads Wiwo's board with an integrated vision combining more than 20 years of experience in strategic consulting, organizational transformation, and business development worldwide.
An Industrial Engineer from ITBA with a Master's in Change Dynamics and Organizational Transformation from Université Paris-Dauphine, he has built his career advising leading companies in Latin America. His experience includes leadership roles at MGC Global Group, Finning South America, and Mercer, where he specialized in organizational effectiveness.
He also gained experience in technology and telecommunications, managing commercial strategies at TNX and WorldCom. At Wiwo, he aligns technological innovation with corporate strategy to drive sustainable growth in the region.
Strategy, operations, business and creativity at the same table.
These roles work as a system to turn opportunities into products, capabilities, and outcomes the team can sustain.
Founder & CEO
Polo Díaz.
Product, artificial intelligence and business transformation.
An advertising professional and MBA, founder of Wiwo and Global Head of Innovation at MGC Global Group. His work connects product building, applied artificial intelligence, brand strategy and business transformation.
He has worked with organizations and brands across diverse categories, served as a judge and international speaker, and led the incorporation of new innovation capabilities for regional operations.
Audiovisual Communications professional with a Master's in Branding and Communications, COO and founder of Wiwo. He has also led regional expansion and business development initiatives as Global Head of Ventures at MGC Global Group.
His work spans operations, strategy, innovation and execution, focusing on turning vision into measurable, sustainable results. He has collaborated with organizations such as Salfa, Agrosuper, CMPC and UTEM; media such as TVN, Canal 13 and TV Azteca; and global Tantor Films productions for SPAR, Lipton Tea and Honda.
At Wiwo, he brings operational leadership and a venture-building mindset to drive regional growth, optimize processes, and maintain consistency, quality, and speed throughout implementation. Under his management, Wiwo joined MGC Global Group and received support from the NVIDIA Inception program.
Business, reputation, and strategic communication.
A journalist from Universidad de los Andes specializing in Strategic Communication and an expert in Corporate Communication for large companies, with experience in mining, retail, consumer goods and infrastructure.
With more than 11 years at MGC Global Group, she has led PR and Storytelling accounts and now serves as Global Commercial Head, coordinating positioning, reputation, and growth strategies for regional and global clients.
She has managed community relations, content, social media and multiplatform journalism projects for Codelco, Huawei, Diageo, Sodimac, IKEA and ISA Intervial. Her work has received international recognition at the Eikon and Ragan Awards.
Digital-first creativity and applied artificial intelligence.
With a degree in Persuasive Communication from Universidad del Desarrollo, he leads Wiwo's creative vision with a digital-first approach and strong expertise in artificial intelligence applied to creative processes.
His leadership combines a fresh, strategic perspective focused on elevating craft and integrating technology across the region. He began his career in corporate innovation at Agrosuper and startups such as Fresh&Co, and has led campaigns for Converse, Cabify, Truecaller LATAM, CruzBlanca, Umbro, and Multimax.
His work won Silver at Young Lions Cannes Chile 2025, alongside recognition at WINA 2025 and 2026, LUUM 2025, and IAB MIXX 2025. In 2026, he won Gold at Young Lions Cannes Chile and represented the country at the Cannes Lions Festival.
