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Imagination + Technology: giving an idea form with Wiwo

A technology idea can generate excitement before an organization understands what would need to change to use it. Wiwo’s Imagination + Technology proposition encourages exploring possibilities while giving them a form that people can discuss, test and direct.

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In this article

An idea becomes clearer when someone can explain what it aims to resolve and what must be learned before building more.

Explain what happens today before showing the idea

Consider an organization receiving service inquiries through different channels. Someone proposes an experience that brings information together and supports responses. Before describing screens, explain what makes the situation difficult for customers and for the people assisting them.

The opening story should reveal a specific problem, not merely an opportunity to use technology. What does the person need to achieve? Where does a conversation start over? Which information changes a decision? These answers give imagination a place: exploring other ways to address a situation the team recognizes.

Write what an initial representation should help people understand

A drawn sequence, sample conversation or mockup can support discussion. Every representation leaves things out. Explain what it shows and what it cannot yet establish, especially when a polished appearance could suggest that the solution already exists.

Rather than seeking general approval, ask a specific question. You may need to know whether the journey is understandable, whether some information supports a decision or whether human intervention is missing. The representation is useful if it answers that question; visual quality should not conceal what remains unknown.

Invite people with different experiences to review it

The person proposing the idea knows its intention. Whoever handles inquiries knows exceptions, while the recipient may interpret the journey differently. Hear those perspectives before treating a positive initial response as a development decision.

Ask participants to explain their understanding and what they would do next. Notice where they need clarification. Those questions can change the idea without abandoning its purpose. Imagination can also reveal a simpler approach when the original proposal demands too much effort for the problem it is meant to resolve.

Distinguish a trial from a solution ready to operate

A prototype can help people learn about a journey. Operations additionally require current information, responsible people, appropriate access and a way to review what happens. Watching an example work does not establish how it will be sustained when conditions change.

Gather those questions as issues requiring evaluation. Identify who understands each and what material would clarify it. You need not resolve every detail in the initial conversation, but should avoid interpreting an experience decision as approval of scope that nobody has defined.

Wiwo.Lab Workflows with connected visual steps for a creative project.
Wiwo.Lab Workflows: a view of creative work organized into visual steps.
Wiwo.Lab

Workflows

Wiwo.Lab Workflows: a view of creative work organized into visual steps.

Connect exploration to Wiwo’s proposition

Wiwo develops its own software, custom solutions and integrations alongside strategy and creative services. In a conversation about your idea, you can explore which approach makes sense and which capabilities the organization needs. That definition depends on the objective, context and agreed scope.

Bring the representation together with what you learned by discussing it. Questions, disagreements and conditions matter as much as the visual proposal. A useful evaluation identifies what to clarify, test or reformulate before committing to a larger build, while retaining the purpose that made the idea interesting.

Frequently asked questions

Do I need a finished mockup to speak with Wiwo?

You can start with the situation you want to resolve and a simple representation of the idea. Distinguish what you already know from the questions an exploration should help answer.

Does a working prototype mean a project can enter operation?

A prototype responds to its trial conditions. Readiness for operation requires evaluating other matters, such as information, responsibilities, access and continuity, within the project’s specific scope.

Sources and references