Research uncovers new questions. Imagination helps turn them into possibilities for people and organisations.
A perspective that begins before choosing a tool
An organisation may enter a technology conversation with an open-ended need: better understanding an audience, connecting an experience or preparing its team for change. Choosing a tool is part of the answer. Understanding the context helps determine what is worth building and which human capabilities should remain central.
Wiwo’s research and perspective content occupy that space. They connect cultural change, technological possibilities and business questions. Each publication has its purpose, but they share an interest: finding ways to expand what a brand or team can imagine and do, with judgement that gives those possibilities meaning.
Kidfluence: looking at decisions through the household
Kidfluence approaches Generation Alpha, its culture and influence within household decisions. Its interest lies in relationships: one person discovers something, another discusses it, someone authorises a purchase and different people may use the product. Understanding those connections can open more interesting questions for a brand than thinking about an isolated consumer.
This perspective invites observation of where digital and everyday life meet. It also creates space to consider trust, usefulness and responsibility when children are involved. The report and its sources provide a starting point; each organisation can continue the conversation through its category, market and the experience it wants to offer families.
The context behind a number
Before interpreting a metric, agree on what it represents and the conditions behind it.
What is counted and what is excluded.
Vision 2030: imagining the work we want to build
Vision 2030 expresses Wiwo’s perspective on imagination, technology and the future of work. A vision lets us look beyond immediate tasks and ask what kind of organisation we want to become. Which capabilities to expand, which opportunities to explore and what role Latin American talent might play as technology continues to change.
For a team, that horizon can become a shared conversation. One person may approach it through creativity, another through learning and another through an operational need. Bringing these views together helps find direction. The exercise’s value lies in opening possibilities that can later take concrete form in today’s decisions.
Humanity Augmented: expanding talent with technology
Humanity Augmented Report connects with the human perspective running through Wiwo’s proposition. Its central question concerns talent, judgement and collaboration: what can people do when resources expand their ability to explore, create and act? Learning and developing judgement belong within that conversation.
In this perspective, x10 expresses an ambition to amplify talent, rather than a uniform productivity guarantee. The important thing is the direction: teams with new possibilities and people able to use them intentionally. Technology can open alternatives; the organisation needs to connect them with its people’s strengths and a way of working that makes sense to them.
Three readings to open a conversation of your own
These publications can support different moments. Kidfluence provides an entry point for thinking about audiences and consumer culture. Vision 2030 supports a conversation about direction and possibilities. Humanity Augmented brings the discussion closer to the team and its ability to learn and create. There is no fixed reading order: start with your organisation’s question today.
An idea may then lead towards a solution, experience or tool. Another part of Wiwo appears there: software and capabilities for specific needs. The connection between research and technology becomes useful when it preserves both movements: opening the imagination and finding a way to shape it alongside the people who will carry it forward.
Frequently asked questions
Where can I start exploring these publications?
With your current question: Kidfluence for culture and consumption, Vision 2030 for future possibilities, and Humanity Augmented Report for talent and collaboration with technology.
How does a future vision relate to current products?
The vision offers direction for discussion and imagination. Available features and a solution’s scope are explained on its product page and in a demonstration focused on your need.
