Translating more than a hundred years of history into digital language.
The brand needed to reach new audiences without losing the elegance, exclusivity and trust defining its physical presence.
Casa Barros × digital luxury
Case of Casa Barros: More than a century of tradition, brought to a new generation.
We created Casa Barros' first web and social experience without diluting its codes of elegance, exclusivity, and trust.
Evidence factsheet and scope
- Status
- Work presented in credentials
- Project date
- Not published in the source record
- Delivered by
- The credentials material does not specify the executing entity or individual credits.
- Contribution described
- Digital strategy, UX/UI, Web development, Catalog, Social media
- Starting point
- Not published in the original factsheet
- Measurement period
- Not published in the original factsheet
Reported results correspond to the case materials. When measurement data is missing, they cannot be reproduced or used as a guarantee of results for another project.
What we did
What this case demonstrates.
Transforming a historic brand does not mean erasing its past. It means giving it a new way to stay relevant.
Digital strategy. UX/UI. Web development. Catalog. Social media.
Casa Barros' first website with a product catalog.
We designed a restrained, contemporary visual experience optimized for computers, tablets, and mobile devices, enabling people to explore collections and understand the brands' universe.
Digital strategy. UX/UI. Web development. Catalog. Responsive design.
An editorial showcase consistent with the brand.
We defined an Instagram visual system, developed editorial and product content and organized a calendar capable of sustaining a recognizable presence.
From a physical track record to consistent digital relevance.
The project opened a new chapter for Casa Barros: a historic brand also visible and consistent in the digital environment.
Evidence provenance
How to read the results of Casa Barros.
Wiwo publishes this story from project documentation. Figures, milestones and recognition belong to this case; every new project needs its own objectives and measurements.
- Source
- Wiwo project documentation and case report
- Market
- Chile
- Project period
- Not publicly specified
- Last reviewed
If you need to check a figure, starting point, scope, or recognition, write to prensa@wiwo.me.
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