Mueve Seguro × Digital Performance
Case of Mueve Seguro: We made insurance portability an easy-to-understand right.
Everyday language turned a complex problem into an educational, actionable, award-winning campaign.
Evidence factsheet and scope
- Status
- Work presented in credentials
- Project date
- Not published in the source record
- Delivered by
- MGC Global Group, according to IAB MIXX Chile 2025
- Contribution described
- Strategy, Creativity, Digital performance, Acquisition
- Starting point
- Not published in the original factsheet
- Measurement period
- Not published in the original factsheet
Reported results correspond to the case materials. When measurement data is missing, they cannot be reproduced or used as a guarantee of results for another project.
What we did
What this case demonstrates.
Before asking people to act, we had to restore clarity and their power to decide.
Strategy. Creativity. Digital performance. Acquisition.
Make a silent abuse visible.
Insurance portability was a little-known right. The challenge was to explain a complex problem and give people a simple way to act.
You too can switch for the better.
We took an everyday concept—phone number portability—and turned insurance portability into a direct, memorable idea for everyday people.
Education strategy. Creative concept. Digital performance. Acquisition. Category building.
An award-winning campaign that turned a right into action.
The campaign added more than 30,000 well-behaved customers, achieved 79 million in reach and 80 million people, and won Gold in Digital Performance at IAB MIXX Chile 2025.
Evidence provenance
How to read the results of Mueve Seguro.
Wiwo publishes this story from project documentation. Figures, milestones and recognition belong to this case; every new project needs its own objectives and measurements.
- Source
- Wiwo project documentation and case report
- Market
- Chile
- Project period
- Not publicly specified
- Last reviewed
If you need to check a figure, starting point, scope, or recognition, write to prensa@wiwo.me.
Your next case