Make-A-Wish × digital experience
Case of Make-A-Wish Chile: Every shooting star could become a real wish.
We turned shooting stars recorded over Chile into a recurring donation platform for Make-A-Wish.
Evidence factsheet and scope
- Status
- Work presented in credentials
- Project date
- Not published in the source record
- Delivered by
- The credentials material does not specify the executing entity or individual credits.
- Contribution described
- Creative concept, Digital fundraising, Web platform, Omnichannel activation
- Starting point
- Not published in the original factsheet
- Measurement period
- Not published in the original factsheet
Reported results correspond to the case materials. When measurement data is missing, they cannot be reproduced or used as a guarantee of results for another project.
What we did
What this case demonstrates.
An idea becomes powerful when it connects a universal emotion with a concrete, measurable action.
Creative concept. Digital fundraising. Web platform. Omnichannel activation.
Make a cause visible and turn interest into recurring support.
The opportunity was to turn a natural phenomenon associated with Chile—shooting stars—into an experience that could bring new people closer to Make-A-Wish's mission.
Donate a star.
We built a platform where each person could choose a real shooting star and turn it into a monthly contribution. The metaphor connected the sky to a concrete action: helping a child's wish come true.
Creative concept. Web platform. Recurring acquisition. Social content. Digital screens. Email.
An acquisition experience deployed across multiple touchpoints.
The platform served as the experience's hub and was amplified through social media, digital screens, and email. Every channel led to the same action and preserved a coherent story.
More acquisition, more visits and more donated stars.
The campaign increased member acquisition by 320%, brought more than 260,000 visits to the site and turned over 1,000 stars into donations.
Evidence provenance
How to read the results of Make-A-Wish Chile.
Wiwo publishes this story from project documentation. Figures, milestones and recognition belong to this case; every new project needs its own objectives and measurements.
- Source
- Wiwo project documentation and case report
- Market
- Chile
- Project period
- Not publicly specified
- Last reviewed
If you need to check a figure, starting point, scope, or recognition, write to prensa@wiwo.me.
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