Strategy and identity
Naming, positioning and a visual system to explain a mobility offering and give it a recognizable identity.
Give directionto your next launch.
We connect brand strategy, creative direction and production to introduce new ways to move.
Strategy, creativityand production, connected.
A campaign needs an idea that is recognizable in every format. Our work with MG Motor and Smartycar brings together generative production, brand identity and content under human direction, tailored to each project's scope.
Creative direction and content
A campaign idea that connects advertising and social content, with messages that help people understand the offering.
AI production
Generative imagery, video, voice and music in an audiovisual workflow with human creative direction and post-production.
- Coordinated creative direction and production
- Different formats, one shared idea
- Generative AI with human review
Our experience,in mobility.
Two projects with different needs: introducing a vehicle and explaining a new way to access one.
MG Motor
All New MG3, a new way to produce its launch.
We brought together generative imagery, video, voice and music for a television commercial, directed by a human team.
Explore the case
Smartycar
A brand that explains car subscription.
Naming, identity, advertising and social strategy to introduce a new way to access a car and explain how it differs from traditional options.
Explore the caseLet's talkabout your next project.
Tell us what you need to introduce or communicate. Let's define the strategy, assets and team to make it happen.