An assisted shopping experience in a fashion store

Retail and e-commerce sector

If it does not translate into sales, it is not marketing.

Reels, posts, followers, and impressions are vanity metrics. Google, Meta, a connected catalog, WhatsApp, and response speed now determine which store wins the sale. Wiwo for Shops turns your marketing, sales, and repeat purchases into one system—without adding another tool to your operation.

Request a free diagnosis See how it works

We review your current stack, campaigns, cart, and real sales opportunities. No initial cost.

Technology for your store NVIDIA Inception members Part of MGC Global Group Regional operations

The challenge

If it does not translate into sales, it is not marketing.

Connected operations for retail and omnichannel e-commerce.

Carts cool within minutes. Catalog, content, paid media, WhatsApp and loyalty must share signals to turn intent into sales and repeat purchases.

What we can connect

Marketing and follow-up share one objective.

We connect the catalog and sales content with sales campaigns. Cart recovery and customer follow-up help support repeat purchases, while reports show how the store is performing.

We choose tools according to how you work and the systems you already use. The proposal explains deliverables, participants and included connections.

An example from everyday work

From product discovery to repeat purchase

A person enters a category. Find information and complete the order. Receive follow-up on your purchase. Enter a relevant repurchase journey.

Order conversion, cart abandonment, average order value, and repeat purchase, with comparable sources and periods.

Plans

A way to start for every team.

Choose the support you need; we define the details in the proposal.

Start, Growth, and Scale scope
Scope	Start	Growth	Scale
What for	Organize the database and activate a first journey	Grow with continuous sales follow-up	Coordinate multiple locations, brands, or units
Strategy	Initial diagnosis and strategy	Commercial strategy and optimization	Strategy by business unit
Content and conversion	Content and entry landing page	Content and landing pages by service, category, or program	Multiple journeys and teams
Campaigns	Agreed initial preparation and activation; recurring management quoted separately	Recurring campaign management according to the proposal	Recurring management with scope by unit
CRM and automation	WhatsApp and forms; initial automation according to scope	Agreed CRM, WhatsApp, follow-up and nurturing	Advanced automation and agreed integrations
Measurement	Basic inquiry and conversion reporting	Monthly reporting and optimization	Dashboards and BI according to available sources

Media investment is budgeted separately from management fees. Asset quantities, channels, landing pages, users, licenses, integrations, support, and timelines are detailed in the proposal. Additional modules and changes in scope require a commercial agreement.

Launch

We begin by understanding your work.

We talk with your team to agree on what they want to improve, who will participate, and which information is available.

With that foundation, we configure the content, forms, and connections the project needs. We test together before launching.

Once live, we review the result against the starting point and decide what to adjust.

The schedule is agreed according to project needs and team availability.

More context on Wiwo for Shops

Commerce journey

The journey continues beyond checkout.

Retail and e-commerce connect discovery, comparison, availability, purchase, delivery, support, and repeat purchase. Each stage shares signals but needs its own messages, friction points, and metrics.

Discovery

Content, search, social, and paid media present categories and purchasing occasions.

Consideration

Catalogs, prices, availability, evidence and recommendations support comparison.

Conversion

Checkout, payment methods, shipping, and support remove uncertainty when deciding.

Lifecycle

After-sales service, loyalty, replenishment, and reactivation turn an order into a relationship.

Catalog as infrastructure

The product must be readable by people, platforms, and agents.

Complete feeds, consistent taxonomies, reliable inventory, clear policies, and suitable assets improve the experience and enable dynamic ads, search, recommendations, and new shopping interfaces.

Feeds and catalog. Pricing and promotions. Inventory. Content by SKU. Structured data. Shipping and return policies.

Connected growth

Acquisition, conversion, and retention based on the same truth.

Ads generates demand, Creative produces content systems, Wiwo.Talk connects conversations and lifecycle, and Wiwo.MetriQ links signals with sales and margin when sources allow.

Acquisition

Spend and creativity aligned with catalog, margin, availability and demand.

Conversion

Landing page, product page, checkout, and support optimized as one journey.

Recovery

Carts and sessions showing intent receive authorized, proportionate follow-up.

Loyalty

Segmentation by behavior, value, and need instead of indiscriminate frequency.

Measurement

Sales, margin, repurchases and LTV.

The analysis distinguishes attributed revenue, margin, CAC, conversion, returns, frequency, and retention. The goal is to prevent an apparent improvement in ROAS or volume from hiding a decline in profitability or experience.

DIRECT ANSWERS

Frequently asked questions about Wiwo for Shops.

Connected operations for retail and omnichannel e-commerce.

Content reviewed on October 12, 2026.

What does the service include?

A combination of strategy, content, conversion, CRM, automation, and measurement according to the level purchased. The plan matrix on this page distinguishes each level's scope.

Does Start include paid campaigns?

Agreed initial preparation and activation; recurring management quoted separately. Growth and Scale include recurring management according to the proposal. Media investment is budgeted separately from management fees. Asset quantities, channels, landing pages, users, licenses, integrations, support, and timelines are detailed in the proposal. Additional modules and changes in scope require a commercial agreement.

Can you work with my current team and systems?

Yes. We review owners, tools, permissions, and data to define what to integrate and who will operate each part.

How long does it take, and what do you need to begin?

The schedule is agreed according to channels, content, access, and integrations. We need a project owner and team availability to validate the journey.

How is progress measured?

We define events, sources, starting points and measurement periods. We review acquisition, response, sales progress and available results without confusing leads with sales.

Which costs are quoted separately?

Wiwo for Shops

Every interaction can teach something.

Let's design operations connecting demand, catalog, conversion and repurchase without losing context.

hola@wiwo.me